Tuesday 29 November 2016

4 Easy Steps to Optimize Staff Retention

4 Easy Steps to Optimize Staff Retention

We recently hosted a salary-related survey, and our results were enlightening. It uncovered some interesting trends within the marketing sector, including the fact that two third of marketers wants to leave their current job.

Marketing is a competitive industry, so it is understandable that a lot of those who work in the sector want to advance themselves by moving on, and climbing the career ladder. However, the fact that 6.8 of 10 respondents were so unsatisfied in their current position made us feel uncomfortable.

Since so many people are thinking of leaving their current employers, we thought we should briefly cover the subject of staff retention. Regardless of the industry you are operating in, there is no doubt that constantly having to recruit new staff is disruptive, and often expensive. Therefore, anything you can do to encourage good people to continue to work for you, is worth doing.

Make sure that you thank your staff

A recent study carried out by Monster.co.uk (read it here), showed that people like to have their efforts recognized. Many are even prepared to carry on working for a company that values them, even if that means taking home a smaller pay check!

If someone is doing a good job, it is important to tell him or her so. Most businesses fall into the habit of only picking up people when they are falling behind. Of course, this is necessary for personal and knowledge growth, but it can make your staff feel insecure as they only receive negative reviews. There should be a balance with your feedback; give praise when you can!

Running a robust appraisal process will help you to do both. A package like the one sold by Cascade H R, has this feature built in, so it is well worth considering investing in this type of software.

Provide structured training

We mentioned earlier that many of the people who work in marketing are ambitious – which is a good thing because it means that they are willing to apply themselves and go above and beyond to make progress in their chosen career.

As an employer, you can tap into this natural wish to advance, and do better by providing your staff with the chance to master new skills. Putting together a structured training program is always a worthwhile investment. This is something that your human resources team can look after with the help of a modern HR software. Most packages now include a training module, which you can be used to set up a training regime for each employee, and monitor progress.

Nurture talent

Implementing a good appraisal system has the added benefit of allowing you to spot people with talent, at an early stage. When you see that someone is particularly good at something, it makes sense to give him or her an opportunity to learn more about the subject. Providing each employee with an advanced training program that is tailored to them is easy using the right HR software package.

Engage your staff in preparing for the future

Last, but by no means least, is getting your staff involved in preparing for the future. Whenever you can, get members of your team involved in work groups to help you to implement new processes and assess new business opportunities. There’s many benefits to getting your staff involved in your business planning.

Like mentioned before, all your staff wants is to be valued – and that weights more than their pay check! Getting your staff involved in executive planning and decision making gives them a sense of belonging and shows them that their opinion is valued by the business and the boss. Engaging your staff in this also enables them to aquire new skills and learn more in depth about your business and values, all while encouraging them to stick around and see the changes you are planning through.



source http://www.business-opportunities.biz/2016/11/29/4-easy-steps-optimize-staff-retention/

How Can Small Business Owners Save On Business Trips

How Can Small Business Owners Save On Business Trips

For an entrepreneur, going on a business trip may not be the first priority. After all, there are a whole lot of other business-related expenses to think about. However, think of these trips as great investments instead. For example, you can create new contacts during your trip; the new additions to your network can help you break into new markets and grow your business.

So how can you plan a business trip that won’t break the bank? Here are 6 tips:

1) Ask the event organizer for hospitality packages.

If you’re attending a trade fair, there may be hospitality packages available that include accommodation, meals, and even a sightseeing tour at steep discounts. These are a great choice especially if you’re going to a certain place for the first time, as it saves you from the hassle of planning where to stay and what to do.

2) Select a hotel in a central location or near the venue where you’ll spend the most time in.
This is your next step in case there are no hospitality packages available. Admittedly, getting a room in the middle of downtown may be quite expensive compared to booking one located away from the city center.However, in many cases, it’s worth it to pay the extra cost. For starters, you won’t need to worry about transportation as you’d either be near your venue or near a public transportation hub. This will save you time that’s better spent on networking or sightseeing; it’ll also save you money that you’d be better off spending on food.

3) Compare rates online before booking a room.
A quick search on the Internet can help you score great deals on accommodation, even for expensive cities. Make sure to check online travel portals such as Traveloka since they may offer rates that are much lower than those on offer on the hotel’s own website.

4) Book in advance.
This is especially important if you’re traveling for a trade fair, as hotels in great locations can get fully booked quickly. The same can ring true for flights as you may miss out on seat sales, convenient schedules, and discounts on baggage allowances if you book late. So make sure you book well in advance—say, at least a month—for your trip to avoid any hassle.

5) Pack light.
In the age of budget flights, you may have to pay extra for the privilege of check-in luggage. Hence, for shorter trips, do your best to pack efficiently. Start by maximizing your carry-on luggage allowance by getting a bag built to fit in the overhead luggage bin. Then when you pack, use one of those vacuum compression clothes bags to maximize the space in your luggage. Make sure to bring travel-sized versions of your toiletries as well. Finally, weigh your bag after packing to ensure it’s within the allowed weight limit and avoid paying penalties.

6) Don’t be afraid to ask negotiate for perks or freebies.
Let’s say that you’re looking for vendors or suppliers for your business. If there are some restaurants or hotels on your list, you can negotiate to get a discount, free meals, or a free room upgrade during your stay. Vendors are often willing to give these perks as they want to give prospective buyers a taste of what they have on offer in the hopes of closing a deal.

These six tips are just the tip of the iceberg when it comes to saving on a business trip. With these tricks up your sleeve, you can afford to travel for work and make the most out of opportunities that can come your way.



source http://www.business-opportunities.biz/2016/11/27/can-small-business-owners-save-business-trips/

Money Matters and You: The Many Benefits of Having a Business Credit Card

Money Matters and You: The Many Benefits of Having a Business Credit Card

There are many business cards out there that allow you gain some major points and rewards by simply signing up for a card and meeting the minimum spending. Credit cards that are focused for small business owners offer a variety of help you really can’t find anywhere else. A lot of these sign up bonuses are huge and include great bonuses on different spending categories as well. Having a great business credit card can increase your spending power and do wonders for your business credit score as well.

Getting a Small Business Credit Card

Many people might be under the impression that you need a large business to secure a business credit card. All you really need is an incorporated business that has its own Federal identification number before applying for a business credit card. Your first order of business should be using your card only for business related expenses. There are different rules before you can embark on receiving a credit card for your business. It is an option for small businesses that should be capitalized on.

If you have any viable small business of any kind you can begin to keep your finances different from your personal expenses. All you will need to supply is usually your social security number; federal EIN and that will do it.

Your regular personal credit score will take a small hit after applying for a business credit. Once your business line of credit has been established it will no longer impede on your personal score any longer. This is just a checkpoint for them to determine if you’re eligible for a business credit card.

Noticeable Benefits 

One of the first things you’re going to see as a business owner is that the division between your personal and business expenses will now be way more pronounced. A lot of us currently use personal credit cards as a quasi-method of business when we should really be putting this on a legitimate business credit card. It is important to make this distinction between two different expenditures.

Tracking different expenses is an easy way for accounting the difference between personal and business expenses. It also comes in handy for your accountant and the IRS for that matter.  This is one of the major reasons people will go for a business credit card in the first place as well.

The sing up bonus is also something that is going to jump out at you as something that is definitely worth the price of admission. Getting a business credit card allows for a new bonus you can use on a myriad of business expenses.

Business Perks

For a lot of different cards you’ll be able to get more points based on spending categories. Airport lounges are just one place that comes to mind for those that want to take advantage of all of their extra miles they’ll be receiving. Sometimes you will even be eligible for discounts at certain vendors or major companies.

Having this additional purchasing power helps when traveling around the country or world to mitigate travel expense. Some cards like the Chase Ink card allow for complimentary Lounge Club membership. These cards also don’t only show you and categorize what you’re spending but give you plans to pay back the debt as well.

All of these are uniquely business perks that you won’t be able to find in any other area like personal consumer credit cards. These varying plans can help assist a business grow to become the best it can be.

Card Variance

There are a lot more cards out there once you’ve got started. Many banks will limit the number of cards you have. As long as your business credit score is healthy and flourishing you have an unlimited amount of business credit cards you’re allowed to pick up. This option is a great way to keep ensuring bonuses for sign ups and builds an even larger credit line. If you’re maximizing all of the spending categories and paying them off in a timely matter or in full, you’ll actually be making money.

While you’re doing all of this you are also in the process of building up a business credit history. Increasing your line again doesn’t do anything to your personal line, but this helps build the business aspect of things. Overall, there isn’t a reason you shouldn’t get a business credit card if you are able to and your business warrants it.

Zachary Cook is a small business owner who writes about all manner of business topics relevant to today’s small business owner. From starting up to growing and perhaps even selling.



source http://www.business-opportunities.biz/2016/11/24/money-matters-many-benefits-business-credit-card/

Sunday 27 November 2016

How Can Small Business Owners Save On Business Trips

How Can Small Business Owners Save On Business Trips

For an entrepreneur, going on a business trip may not be the first priority. After all, there are a whole lot of other business-related expenses to think about. However, think of these trips as great investments instead. For example, you can create new contacts during your trip; the new additions to your network can help you break into new markets and grow your business.

So how can you plan a business trip that won’t break the bank? Here are 6 tips:

  1. Ask the event organizer for hospitality packages.

If you’re attending a trade fair, there may be hospitality packages available that include accommodation, meals, and even a sightseeing tour at steep discounts. These are a great choice especially if you’re going to a certain place for the first time, as it saves you from the hassle of planning where to stay and what to do.

  1. Select a hotel in a central location or near the venue where you’ll spend the most time in.
    This is your next step in case there are no hospitality packages available. Admittedly, getting a room in the middle of downtown may be quite expensive compared to booking one located away from the city center.However, in many cases, it’s worth it to pay the extra cost. For starters, you won’t need to worry about transportation as you’d either be near your venue or near a public transportation hub. This will save you time that’s better spent on networking or sightseeing; it’ll also save you money that you’d be better off spending on food.
  2. Compare rates online before booking a room.
    A quick search on the Internet can help you score great deals on accommodation, even for expensive cities. Make sure to check online travel portals such as Traveloka since they may offer rates that are much lower than those on offer on the hotel’s own website.
  1. Book in advance.
    This is especially important if you’re traveling for a trade fair, as hotels in great locations can get fully booked quickly. The same can ring true for flights as you may miss out on seat sales, convenient schedules, and discounts on baggage allowances if you book late. So make sure you book well in advance—say, at least a month—for your trip to avoid any hassle.
  1. Pack light.
    In the age of budget flights, you may have to pay extra for the privilege of check-in luggage. Hence, for shorter trips, do your best to pack efficiently. Start by maximizing your carry-on luggage allowance by getting a bag built to fit in the overhead luggage bin. Then when you pack, use one of those vacuum compression clothes bags to maximize the space in your luggage. Make sure to bring travel-sized versions of your toiletries as well. Finally, weigh your bag after packing to ensure it’s within the allowed weight limit and avoid paying penalties.
  2. Don’t be afraid to ask negotiate for perks or freebies.
    Let’s say that you’re looking for vendors or suppliers for your business. If there are some restaurants or hotels on your list, you can negotiate to get a discount, free meals, or a free room upgrade during your stay. Vendors are often willing to give these perks as they want to give prospective buyers a taste of what they have on offer in the hopes of closing a deal.

These six tips are just the tip of the iceberg when it comes to saving on a business trip. With these tricks up your sleeve, you can afford to travel for work and make the most out of opportunities that can come your way.



source http://www.business-opportunities.biz/can-small-business-owners-save-business-trips/

Friday 25 November 2016

4 Easy Steps to Optimize Staff Retention

4 Easy Steps to Optimize Staff Retention

We recently hosted a salary-related survey, and our results were enlightening. It uncovered some interesting trends within the marketing sector, including the fact that two third of marketers wants to leave their current job.

Marketing is a competitive industry, so it is understandable that a lot of those who work in the sector want to advance themselves by moving on, and climbing the career ladder. However, the fact that 6.8 of 10 respondents were so unsatisfied in their current position made us feel uncomfortable.

Since so many people are thinking of leaving their current employers, we thought we should briefly cover the subject of staff retention. Regardless of the industry you are operating in, there is no doubt that constantly having to recruit new staff is disruptive, and often expensive. Therefore, anything you can do to encourage good people to continue to work for you, is worth doing.

Make sure that you thank your staff

A recent study carried out by Monster.co.uk (read it here), showed that people like to have their efforts recognized. Many are even prepared to carry on working for a company that values them, even if that means taking home a smaller pay check!

If someone is doing a good job, it is important to tell him or her so. Most businesses fall into the habit of only picking up people when they are falling behind. Of course, this is necessary for personal and knowledge growth, but it can make your staff feel insecure as they only receive negative reviews. There should be a balance with your feedback; give praise when you can!

Running a robust appraisal process will help you to do both. A package like the one sold by Cascade H R, has this feature built in, so it is well worth considering investing in this type of software.

Provide structured training

We mentioned earlier that many of the people who work in marketing are ambitious – which is a good thing because it means that they are willing to apply themselves and go above and beyond to make progress in their chosen career.

As an employer, you can tap into this natural wish to advance, and do better by providing your staff with the chance to master new skills. Putting together a structured training program is always a worthwhile investment. This is something that your human resources team can look after with the help of a modern HR software. Most packages now include a training module, which you can be used to set up a training regime for each employee, and monitor progress.

Nurture talent

Implementing a good appraisal system has the added benefit of allowing you to spot people with talent, at an early stage. When you see that someone is particularly good at something, it makes sense to give him or her an opportunity to learn more about the subject. Providing each employee with an advanced training program that is tailored to them is easy using the right HR software package.

Engage your staff in preparing for the future

Last, but by no means least, is getting your staff involved in preparing for the future. Whenever you can, get members of your team involved in work groups to help you to implement new processes and assess new business opportunities. There’s many benefits to getting your staff involved in your business planning.

Like mentioned before, all your staff wants is to be valued – and that weights more than their pay check! Getting your staff involved in executive planning and decision making gives them a sense of belonging and shows them that their opinion is valued by the business and the boss. Engaging your staff in this also enables them to aquire new skills and learn more in depth about your business and values, all while encouraging them to stick around and see the changes you are planning through.

 

 

 

 

 



source http://www.business-opportunities.biz/2016/11/25/4-easy-steps-optimize-staff-retention/

Tuesday 22 November 2016

7 Power Tips to Get Your Google Shopping Campaigns Ready for Black Friday

Source: Shopify

Ah, holiday shopping season. It’s what many online merchants live for—the 6-8 weeks when sales go through the roof. Consumers will soon flock to the web, credit card in hand, eager to make their gift purchases. It’s not uncommon to talk to retailers who generate 40-50% of their annual sales during the holiday season.

When customers search for products online, 35% start with Google or other search engines. Of those that start with a search engine, 52% click through the Google Shopping results or Product Listing Ads (PLA). As I visit with clients and merchants I meet at trade shows, I consistently hear Google Shopping listed as one of the most profitable and effective ad channels.

Read more here.



source http://www.business-opportunities.biz/2016/11/22/7-power-tips-get-google-shopping-campaigns-ready-black-friday/

Accepting Credit Cards Is Beneficial to Your Business

Accepting Credit Cards Is Beneficial to Your Business

       

When it comes to adopting “new” technology, businesses are often wary of investing their money into something that will quickly be obsolete. And while this caution makes perfect sense, it is important to note that it is not necessarily one that will ultimately pay off in the end when it comes to certain kinds of technology. Being able to accept credit card payments, for example, is an important part of any business that wants to sell their services and products on a mass scale. The increase in efficiency and the larger reach credit card payments offer makes the perceived “risk” that comes with the attempt to integrate payment processing with QuickBooks worth it.

Integrate Payment Processing with QuickBooks       

One of the most popular ways to approach credit card payments is to integrate payment processing with QuickBooks. This allows business owners to broaden their reach without actually resulting in more work for themselves when it comes to accounting concerns. That is because QuickBooks can help take care of any issues that might arise, and makes understanding your finances easy!

Extras

In addition to creating an easier accounting method for your business and increasing your customer pool, accepting credit card payments can even come with extras that make the prospect even more lucrative! Some providers offer a free online merchant account, for example, along with the best credit card swiper for your business along with their other services.

Are you looking for an easy way to integrate payment processing with QuickBooks? Merchant Account Solutions has some great options. Do yourself, and your business, a favor and spend some time reading through them and considering how they can help you grow your business. Take a look at them today!



source http://www.business-opportunities.biz/2016/11/22/accepting-credit-cards-beneficial-business/

Monday 21 November 2016

4 Tips for Scalable Communication Tools for Small Businesses

Every business wants to stay ahead of new trends. It is not merely a luxury any longer to have the latest piece of software, it is a requirement to stay ahead of competition, keep up with frequent changes, and stay in touch with other collaborators. SmallBizDaily says that small businesses in particular need to adapt to change as their growth potential is the largest, and the cost of failure to them is perhaps even larger.

But fears of high costs and difficulty in learning how to use unfamiliar tech still set many companies back. The good news is that technology has adapted so much that what used to be expensive and difficult to use, even just a few years ago, is now accessible for everyone and much easier to learn. Nowhere is this clearer than in the area of communications, probably the most important thing for companies. Online video conferencing, especially, has aided not only large corporations but the influx of startups, which have sprung up in the last decade. If you are a small business owner, here are just a few tips you can use to save your enterprise time and effort:

 

  1. Use Conferencing to Cut Your Budget

A monthly subscription to a video conferencing service not only pays for itself with the opportunities it opens up, it could potentially save your budget in other areas as well. Go through your monthly and yearly budget and consider which costs, high or low, could be saved with the use of online meetings. Travel and hiring spaces for in-person meetings are a major one, not only the cost of travel and renting a space, but small costs such as refreshments as well soon mount up. You could also save money in recruiting, marketing, file storage, and a number of other areas if you are creative enough. The numerous services you are already paying monthly fees for could potentially be cut and replaced with online conferencing tools instead.

 

  1. Utilize What You Already Have

SmallBizTrends says that one of the major benefits of cloud conferencing (that is, using a system that is based and accessed online rather than a computer download) is that it requires a minimal amount of capital and operation and can save time and money across its entire lifetime of service. Conferencing software is an investment, but one that doesn’t have to set a small business with a limited budget back too much. Instead of spending a lot of money on expensive cameras and computers, you can instead save that money for the monthly subscription and use the software on your existing devices. Any device which has internet access and a decent camera and microphone will work. This also makes it much more accessible for staff, freelancers, clients, and collaborators as they too can simply use their own devices to stay in contact with you.

 

  1. Find Staff Who Are Open to Change

Many people are ‘set in their ways’ and don’t like to switch to something unfamiliar if doing things a certain way already works well. There is technically no problem with this mind set, but when the rest of the world is changing and improving and your staff are purposely holding you back, it is a problem. When you are recruiting, look for people who are willing to adapt to whatever may come their way. Even if they aren’t familiar with new video conferencing systems like BlueJeans, they should at least be willing to learn. Thankfully, that isn’t too difficult with modern systems.

 

  1. Make Sure Everyone Is on the Same Level

New tech does update frequently to stay up to date, adapt to changes, and prevent contamination from viruses. If you use this technology on a regular basis, you probably won’t notice these updates, as most of them happen in the background while you are working, and will subconsciously adapt along with them. Even when updates are noticeably different, you will still find yourself figuring out how to use them within only a few hours, sometimes even less. Even so, your colleagues may not be so adaptable. It is wise to check in with your staff from time to time to see how they are doing and if they are having any problems. Anybody who has been trying but is still struggling can feel alienated and frustrated. While frequent staff training is a drain on company resources, at least checking how your employees are adapting and catching up anybody who has been left behind will enable everybody to use the same software effectively.

The reliability, flexibility, and low price of modern communication tools such as online conferencing make them one of the most scalable solutions for small businesses, or businesses of any size. Use them effectively to not only cut your budget, but also to save time on employee training and troubleshooting.



source http://www.business-opportunities.biz/2016/11/21/4-tips-scalable-communication-tools-small-businesses/

Growing the Profitability of Your Business in Four Simple Steps

Source: Peer Hustle

Business owners from all walks of life are often idealistic and ambitious when it comes to the pursuit of success. These men and women relentlessly pursue their vision with determination and gusto, and this is especially true when first starting out in their market.

Unfortunately, the magic of opening a new startup eventually wears off and the initial rush of creative energy dies down to a dull roar. It’s difficult for business owners to maintain consistency as far as profitability and growth are concerned. We always seem to get bogged down by the minutia of daily business practices and growth has a tendency to go by the wayside.

Are you ready to break the cycle? More profitability is waiting for you right around the corner. Follow our four step plan and watch your company’s growth begin to soar.

READ MORE HERE.



source http://www.business-opportunities.biz/2016/11/21/growing-profitability-business-four-simple-steps/

Friday 18 November 2016

How To Integrate Seamless Communication Within Your Business

As a business, there are a few things we know that you might struggle with; communication being one of them. It’s often one of the most frustrating things that businesses find themselves having a problem with, and it can feel like there is no solution. Many management teams feel like they are going in circles trying to communicate the same messages to their team.

 

Seamless business communication is one of the ways you can guarantee your success in what you’re trying to achieve. Without it, messages can get lost and projects can become mismanaged, but by integrating operating systems that work to streamline communication you can eliminate any issues.

Why is Communication in Business Important?

 

Communication within businesses has become more than simply just being able to pick up the phone to a colleague. 97% of employees and executives believe lack of alignment within a team can impact the outcome of a task or project.  As this sometimes is not the most viable option for seamless communication, integrating a system such as Cisco Spark can give you a way to bring your team together, making projects and business communication better than ever.

 

If there are a number of people, or a number of teams, involved in decision making or projects within a business, miscommunication can be costly. Using a system that has everything and everyone in one place will allow collaboration to become much easier. A lack of communication can cause information to go missing and meetings to be unorganized. It could also lead to certain people in the team feeling like they are not being included.

 

What Is Cisco Spark?

 

As a complete business collaboration service from the Cisco cloud, Cisco Spark allows businesses to meet, message, and call from anywhere at any time. It’s something that a lot of people don’t think they need, but once they have it, they realize they can’t live without it. It’s the instant communication and uniformity of business collaboration that works to help you achieve your business goals.

 

Cisco Spark can help your business unify communication. Here are just a few of its features:

 

  • Team collaboration
  • Stop hunting through emails for information
  • Command center
  • Securely message individuals and your entire team
  • Video meetings
  • Share and view files on any device

 

There are many features that can be utilised to uniform business collaboration. By turning what appears to be a simple chat room feature into a command center, you can integrate a large number of easy to create applications in sales, marketing, finance, operations, and IT. Cisco Spark’s capabilities span a range of open APIs which can transform your Spark into a command and control center.

 

Cisco Spark can assist your workplace collaboration to reach the next level, ensuring your business communication isn’t affecting the productivity and morale within your business. Collaboration platforms such as this are the future in business communication. Integrate Cisco Spark into your business today with Meeting Zone.

 

 

 

 

 

 



source http://www.business-opportunities.biz/2016/11/18/integrate-seamless-communication-within-business/

Help Your Team Flourish with Microsoft Technology

Help Your Team Flourish with Microsoft Technology

 

Office technology is something that is always evolving and developing into something that was only ever once imagined. As the effects of technology become further widespread and implemented more frequently across industries, we can achieve new heights of productivity and creativity.

In fact, technology has the ability to streamline processes and make daily tasks seem easier, and it’s more readily accepted now than ever before. Let’s face it – we live in the said ‘digital age,’ and it’s vital that our businesses keep up to date for fear of being left behind and letting our competitors get the advantage.

When it comes to your business, productivity is most probably the key to fulfilling your goals. The benefits of having a productive workforce can bring your company invaluable amounts of competitive edge and technology could help you achieve it – if used optimally.

 

Technology in the workplace

Office Technology is not just the computers that you and your workforce sit in front of every day, nor just the phones in your hands. It can be anything from an integrated phone system to a good internet connection, but in order to reach effective collaboration and completion of tasks to a high standard, you really need to go further than that. You need to implement the PROPER technology. Otherwise, constant and easy access to the online world can create more procrastination than anything else.

Collaborative tools can offer new perspectives and allow your team to work together in ways that open up a world of possibilities such as managing real-time project trackers with your clients in another country, or hosting seamless staff meetings when no one can make it to the office. It can go above and beyond, and entirely change the way you work! Great technology encourages creativity and brings people together in one flexible office space.

Existing processes, such as meeting rooms or discussions boards, or even sessions to come up with new projects for your clients, can be improved tenfold and brought back to life. Microsoft Surface Hub can help make this a reality, but how?

 

Collaborative devices

Built with teamwork in mind, a collaborative device such as Microsoft Surface Hub can bring departments together in a coherent manner. Providing such a solution to your company could benefit everyone, whether you need a constructive meeting place or just somewhere to jot down your ideas.

Microsoft Surface Hub greets you with a large interactive screen; impressive, but it’s also so much more than that. With various integrated Software, Apps, and features to take advantage of, unlocking the creativity within your team has never been easier.

Large screen apps transform your office into a modern workplace, and enhance efficiency and focus during meetings when you’re all in the same room. If you need to include people from other parts of the country or those who simply couldn’t make it to the office today, the integrated video communication comes in handy! With many features only needing one touch to start, Microsoft Surface Hub feels natural when it comes to usability, even if you’re not the most computer-savvy person in your office.  Sharing your ideas on a creative canvas with fluid, responsive ink means teamwork has never been easier – especially when you can share your whiteboard discussion as a file with the group afterward.

Finding its place in many different industries, from large-scale corporations to medical professionals and everything in between, Microsoft Surface Hub allows you to interact both with those in the room and those further afield. Schedule meetings ahead of time, or invite people ad hoc in order to get another opinion on a discussion.

Microsoft Surface Hub gives you the ability to change the way you work for the better, encouraging engaging meetings and extensive collaboration. Giving your team the chance to flourish. This type of technology is an investment worth every penny!

 

 



source http://www.business-opportunities.biz/2016/11/18/help-team-flourish-microsoft-technology/

3 Tips to Gain Brand Authenticity and Why It’s So Important

Branding, advertising, and overall marketing for your business is a tricky field to navigate, but when implemented correctly it’s a proven way to connect with your consumers and even reach out to potential leads. As the public become more aware of advertising techniques, the demand for authenticity increases.

But what is brand authenticity? Why should it play such a heavy part in your branding and advertising process? The truth of it all is that customers no longer enjoy being advertised to in a pushy manner. Nowadays, pushing products or services under the nose of your customer is more likely to turn them away than bring them in.

 

Engage with customers

Brands now have to look towards engaging with their customers and creating a connection with them that goes further than just a hard sell. Appealing to customers naturally is one of the best ways to create a sense of authenticity, which can, in turn, bring you trust and loyalty from your audience.

By understanding your customers, you are able to engage with them on a much more personal level creating a stronger connection and providing a quality service tailored specifically to them. Often when customers feel appreciated by a brand, they are more likely to invest and continue doing business with them.

 

How do you achieve brand authenticity?

Consider your brand image. This is crucial to your brand as its how you are perceived by the public; both your existing customers and potential leads who are considering you. Your target audience conjures up particular attitudes and beliefs based on the brand image that you put out.

What’s more, your brand is open to more scrutiny than ever before. Thanks to the increase in mobile internet and social media, customers have multiple platforms to view your business and gain an understanding of what you are all about. The first step in authenticity is to be consistent across the board, with a coherent message that is put across in a way that represents your brand perfectly.

Know what you stand for, understand your customers and use that knowledge to your advantage.

 

Be an advocate of your own brand

 

Someone who genuinely believes in a brand and trusts it will no doubt end up spreading the word and evoking other people to get involved. But while word of mouth is one of the most powerful marketing tools around, it’s not always a guarantee.

Utilizing other marketing methods, such as promotional products, can push your brand forward in a subtle manner. Targeting the right customers with perfectly suited marketing campaigns is a strong way to show people that you are there. Whether it’s a small logo on the travel mug you use for your daily commute, or a smart, branded laptop bag; you are dropping hints and creating intrigue that could cause people to search for your business.

90% of the top 100 brands lost category shares last year. This was down to a lack of trust and authenticity amongst brands and customers. Authenticity even proved to be a more important factor to customers than product quality.

It’s clear that honesty and transparency goes a long way when it comes to branding. Trust can hugely impact a company’s bottom line. For example, McDonald’s earned credibility by revealing its ingredients.

To start your journey of creating an authentic brand, all you need is a few cleverly branded promotional products. Contact Outstanding Branding.



source http://www.business-opportunities.biz/2016/11/18/3-tips-gain-brand-authenticity-important/

Why Every Website Owner Needs Google Analytics

SOURCE: Moz.com

Why Every Website Owner Needs Google Analytics

If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. While it’s hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we’re going to look at Google Analytics from the absolute beginner’s point of view. Why you need it, how to get it, how to use it, and workarounds to common problems.

READ FULL ARTICLE: 



source http://www.business-opportunities.biz/2016/11/18/every-website-owner-needs-google-analytics/

Thursday 17 November 2016

Tips On Becoming An Options Trader

Tips On Becoming An Options Trader; The Short Strangle

 

Financial markets and trading environments around the globe are places where certain unique terminology and phrases are used as part of the language of traders, and if you are an options trader, you will no doubt be familiar with a term used to describe a bearish bet on volatility, known as the short strangle.

If you are serious about trading financial markets, you might want to check out sites like http://moneymorning.com/tag/stocks-to-buy/ as a part of your routine, and it may well provide the inspiration for a short strangle trade.

 

The route to limited profit

A profit is a profit, however small, especially one where you use a strategy that helps you to limit the risk.

A short strangle is considered to be a bet constructed out of a bearish outlook and there is an accompanying trade called the short straddle, which is also used as a strategy aimed specifically at collecting premium.

It is basically a neutral strategy that is used in options trading, involving the simultaneous selling of what is termed as an out-of-the-money put, together with an out-of-the-money call involving the same underlying stock and expiry date for the trade.

 

Setting up a trade

A classic short strangle scenario is where you set up a trade which consists of two parts.

The first part of a short strangle involves a single short out-of-the-money call, followed by a short out-of-the-money put. You will often find that many traders using this tactic, will place this trade so that it only lasts for a brief duration, as this then limits the possibility of any potential volatility impacting the underlying transaction.

The short strangle will be just that, as it is almost always going to closed, or sometimes rolled out, if the underlying manages to reach either of the two strike parameters.

The basic premise behind a short strangle is that it is a strategy which offers fairly limited profit, and is placed when the trader believes that the underlying stock is unlikely to experience much in the way of volatility in the relatively short term.

A short strangle is probably best described as a credit spread, as net credit is taken when entering the trade in question.

 

Beware unlimited risk

It should be pointed out that despite the way the trade is constructed in order to gain a limited profit over a short space of time, there is still the very real possibility of large losses being incurred through a short strangle.

The way this occurs is when the underlying stock price surges in a direction against your bet, meaning that you end up facing a loss when the expiration date is reached and the bet is settled at the current price.

Traders might decide to place another short strangle or maybe a long strangle, which is deployed when a large movement is expected, as a way of trying to compensate their current losing position.

 

Understanding the advantages of a short strangle

If you are not yet familiar with the strategy, one of the best ways of gaining an understanding of what a short strange actually is and what advantages it offers, is to look at a typical example.

If you see a stock that is currently trading at $100 for instance, you might decide that with maybe some recent news already accounted for in the price, the stock might be in for a period of low volatility in terms of price movement.

If you believe that the time is right to employ a strangle option, you would then enter two option positions, the put and the call.

The two trading positions will aim to put you within the upper and lower reaches of the current $100 price, allowing for the spread margin. You will make a profit if the price of the stock subsequently moves outside of the range, if the call option expire with no gain and the put option has subsequently gained noticeably in value, cancelling out any losses incurred with the call option, leaving a net profit.

The situation works in reverse of course, so a strangle can see you make potential profits when the stock price rises or falls, provided you get in at the right price in the first place.

A long strangle has the potential to provide unlimited profit potential as it involves purchasing a call option, but what you are doing with a short strangle, is looking to take a profit from the net premium received, after allowing for any trading costs incurred.

Alisha Dyer works as an investment banker and writes for a variety of publications in her spare time as she discusses the latest stock exchange news along with tips for budding investors.



source http://www.business-opportunities.biz/2016/11/17/top-option-trading-techniques-short-strangle/

Wednesday 16 November 2016

Building a Mobile App without a Technical Background

Building a Mobile App without a Technical Background

 

When you start a business, what are the first steps people take? Study the market, find out where to get resources, do a property title search to look for good store locations; then all it comes down to is an aggressive marketing and advertising strategy. That is, if your business is not tech related. Right now, one of the most lucrative industries is technology, and if some of us cannot get on that bandwagon, we might be losing a chance to tap into a different market pool.

Being involved in the industry is as easy as creating an online store for our products, but do you know where profit growth really is? Mobile apps. You can build a mobile app store where your customers can easily order any of your products with just a few swipes of the finger. This is why Amazon and other eCommerce companies quickly got to work on their mobile app versions. You do not even need to have a store, you can just build a game for iOS or Android.

But what if you do not have the technical background to do it? The good news is, you can still work on that app idea you have been sitting on. Here are a few ways to get your app started without a comprehensive technical background.

 

Hire a development team

You probably need to focus on getting your company started, and that is hard enough. So hire development experts so you can focus on other equally important matters. Developers are the ones you will have to collaborate with to get your app going. Discuss about the different ideas that can work on certain apps. If you want to release more than one app, make sure that the objective of each app is clear. But allow the developers room for creativity; a lot of great apps have come from spur of the moment ideas that developers, and any creative really, have been known for.

Why not start a business with a developer as a partner? You could handle sales and your partner could handle operations. This way there is a clear delegation of tasks between you; for instance, you can focus on earning enough money to get the first version of the app started, and your partner can work on building the app.

 

Use an app builder

There are ways in which you can build an app without knowing a single line of code. Look for DIY app builders where you can just drag and drop features. If you are building an app as an extension of your website or eCommerce store and really just has simple features, then this can work for you. This is also the perfect choice for museums who would like to give people a tour of the place through the app.

However, if you want to have a customized app, one that has unique features, app builders may not be the best choice. App builders contain a library of features that other apps may have used already, especially if you are using the same app builder.

But if you just want to test app ideas, if it is simple, this will do.

 

Learn to code

The best way to learn how to make an app is to learn how to code. People who have no technical background have done this before and it is actually very easy to learn. You can study through Codecademy or from any resources.

All you really need is to learn a few simple lines of code to get your first app on the stores that still offers the core value to customers. Once you have earned enough from the first version, you can hire a developer to improve it.

Building an app involves careful planning, analysis, and a whole lot of patience to start. But all businesses start rough, your mobile app success is determined by how you work and who you work with. Make sure your team shares the same passion for this as you, and you will be on your way to mobile app victory.



source http://www.business-opportunities.biz/2016/11/16/building-mobile-app-without-technical-background/

Going Green-er With Your Commercial HVAC System

Going Green-er With Your Commercial HVAC System

Most business owners don’t know yet that many countries have passed strict regulations when it comes to the efficiency of commercial HVAC units. Many business owners out there are also interested in running their business as green a possible not only to help out the environment but also to help set their business apart from the competition.

So if you are a business owner looking to be green, save money and potentially avoid fines, TM44 Inspections by Greenzone Surveys could be just what you need.

These tests find out where your HVAC unit is wasting energy and what you can do to fix it. Below are some of the things that you need to know about the TM44 inspection and what it can do for your business.

Identifying Problems With The Unit

Among the biggest benefits of having this type of inspection done is the fact that it will show you where the problem areas in your unit are. If the system leaks refrigerant or has worn out components you can correct get them fixed. After fixing the damaged components, you will be able to increase the level of efficiency and save money.

Does Your Unit Need this Inspection?

The laws that are in place regarding TM44 inspections are very specific regarding the units that need it. If your unit was put into service in 2008, then you will need to have it inspected. Failing to get the unit inspected can lead to a variety of issues and may result in you getting a fine. The total electrical output of your unit can not exceed 250kw or it will have to be serviced. If the unit consistently ranks as this high wattage, then you will need to opt to replace it so you can avoid problems in the future.

Finding the Right Professionals

Another important consideration that you need to make when trying to get this inspection done is hiring the right company. There are a variety of companies out there who are certified to do this type of testing and finding the right one will not be easy. You want to hire a company that is well versed in this type of inspection due to the help that they can give. If you hire a professional with minimal experience, it may cause you to waste energy and make you more susceptible to fines in the future.

The time that you put into having this type of test performed will be worth it due to the money it can save you over time.



source http://www.business-opportunities.biz/2016/11/16/going-green-er-commercial-hvac-system/

How To Buy Used Cars On Brisbane Classified Ad Sites

How To Buy Used Cars On Brisbane Classified Ad Sites.

You’re in the market for a used car, but you don’t want to buy a lemon. You’re wondering if it’s possible to spend less than you would on a new car, and still get something safe and reliable. It is, but be prepared to do some homework.

We’ve compiled a step-by-step guide tо help уоu buy a used car thаt you’ll love fоr years – аnd kilometres – tо соmе.

One of the best places to find used cars in Australia is on http://zingit.com.au

Bеfоrе уоu buy a used car

Don’t rush, tаkе уоur tіmе аnd dо уоur research іntо thе different makes аnd models, аnd consider thе following:

Yоur budget. Work оut hоw muсh уоu саn afford tо spend. Rеd Book wіll guide уоu оn thе value оf cars according tо thеіr year аnd model.

Yоur needs. Whаt wіll уоu uѕе thе car for? If уоu dо mоѕt оf уоur driving іn thе city, a four-wheel drive іѕ hardly necessary.

Safety. Check оur used car safety ratings thаt аrе based оn real-life accidents.

Security. Hоw easy іѕ іt tо steal оr break іntо thе car? Whаt security features іѕ thе car equipped with? Check thе NRMA’s car security scores.

Insurance costs. Thеѕе wіll vary frоm model tо model. Onсе you’ve narrowed dоwn уоur options gеt ѕоmе quotes.

Environment. Check thе car’s fuel consumption аnd emissions rating. Thе Green Vehicle Guide саn help уоu hеrе.

Dealer, auction оr private sale. Decide whеrе аnd hоw уоu want tо buy thе car. Sее whаt wе hаvе tо say аbоut thеѕе options furthеr dоwn іn thіѕ article.

Regulations. Check уоur state оr territory’s regulations аrоund buying аnd selling used cars, including hоw tо make sure there’s nо money owing оn thе car. Wе hаvе mоrе info оn thіѕ later іn thіѕ article.

Out shopping

Inspect thе car using thе checklist bеlоw.

If you’re nоt comfortable inspecting thе car уоurѕеlf уоu саn organise аn independent expert inspection thrоugh уоur state’s motoring organisation. If уоu buy аt auction, thоugh, thіѕ usually isn’t possible.

If уоu fіnd a car thаt fits уоur criteria, check thаt іt іѕ debt-free. If уоu buy thе car frоm a dealer, they’re legally obliged tо guarantee thаt thе car’s debt-free. Fоr private sales уоu саn check thе national Personal Property Securities (PPS) Register (this hаѕ replaced numerous existing asset registers асrоѕѕ Australia, including thе Register оf Encumbered Vehicles оr REVS). Hаvе thе vehicle identification number (VIN) оr chassis number rеаdу. Thеrе іѕ a fee оf $4.00 реr search payable bу VISA, MasterCard оr American Express.

Don’t sign untіl you’re completely happy wіth thе car аnd іtѕ cost.

Ask questions аbоut thе vehicle’s history – hоw mаnу owners hаѕ thе vehicle hаd previously? Hаѕ іt bееn involved іn аnу crashes? What’s thе mileage? Hоw muсh does іt cost tо fіll thе tank? Iѕ thе vehicle currently registered аnd insured? Whаt safety features does іt have?

Aftеr thе sale

Arrange insurance оnсе you’ve bought thе car аnd bеfоrе уоu drive іt аnуwhеrе.
Transfer thе registration tо уоur nаmе. Yоu usually hаvе tо dо thіѕ wіthіn a fеw days оf buying thе car.

Dealer, auction оr private sale?

Dealer

Buying frоm a dealer іѕ usually mоrе expensive thаn buying privately but thеrе аrе ѕоmе advantages:

In ѕоmе states аnd undеr certain conditions, thеу muѕt provide a statutory warranty.

Thіѕ саn оftеn exclude parts like thе radio, air conditioning аnd battery ѕо make sure you’re clear оn whаt іѕ аnd isn’t covered.

Thеу muѕt guarantee there’s nо money owing оn thе car.

Thеу usually hаvе tо display a fоrm оn thе car’s dashboard оr windscreen thаt provides ѕоmе basic information, ѕuсh аѕ thе year оf manufacture, odometer reading аnd warranty details.

Yоu саn trade іn уоur old car.

Auction

Yоu mіght bе able tо pick uр a bargain аt auction but уоu really need tо know аbоut cars аnd whаt they’re worth.

Yоu usually can’t arrange fоr аn inspection оr еvеn a test drive.

You’ll bе relying purely оn visual checks.

Auctions vary frоm state tо state ѕо you’d need tо check wіth thе auction house аbоut warranty аnd money owing.

Private sale

Buying a car privately іѕ usually cheaper thаn buying frоm a dealer, but уоu hаvе tо rely a lot mоrе оn уоur оwn judgment аѕ уоu won’t gеt аnу protection like statutory warranty.

Gеt thе car inspected bу уоur state’s motoring authority іf you’re nоt confident.
Check іf there’s аnу money owing оn thе car bу calling thе vehicle title registry оr REV’s іn thе state thе cars registered іn.

Car markets аrе pretty similar tо buying privately. Thеу bring private sellers аnd buyers tо thе оnе place, allowing уоu tо look аt a number оf different cars wіthоut having tо drive аll оvеr town. Yоu probably won’t bе able tо hаvе thе car inspected оn thе ѕаmе day but уоu саn usually gо fоr a test drive.

Hоw tо inspect a used car

There’s a lot tо check whеn you’re inspecting a car. It’s a good idea tо tаkе ѕоmеоnе wіth уоu, bесаuѕе twо sets оf eyes аrе аlwауѕ better thаn оnе. Alѕо, gо look аt thе car іn full daylight, whеrе marks, dents аnd оthеr defects аrе clearly visible. Here’s a checklist tо help уоu gеt thrоugh іt:

Paperwork

In a private sale make sure thе seller іѕ thе owner. Ask tо ѕее thеіr driver’s licence аnd compare thе details wіth thоѕе оn thе registration papers.

Look аt thе car’s compliance plate whісh іѕ usually fоund оn thе firewall bеtwееn thе engine area аnd thе inside оf thе car.

Match thе VIN number, date оf manufacture, engine number (which іѕ marked оn thе engine itself) аnd number plates wіth thоѕе оn thе registration papers. Ask fоr аn explanation іf аnу оf thе information doesn’t match. It соuld mеаn thаt thе car’s bееn stolen оr thаt thе engine’s bееn replaced wіthоut notifying thе registration authority.

Check іf уоu ѕhоuld bе receiving a certificate оf roadworthiness. Thе seller іѕ required tо provide іt іn ѕоmе states.

Outside

Check thе paintwork fоr bubbles аnd colour differences whісh соuld indicate rust оr аn accident. Uѕе a fridge magnet tо check suspicious areas fоr bоdу filler – thе magnet won’t stick tо filler.

Panels thаt don’t ѕееm tо fit properly, оr doors, thе boot, lid аnd windows thаt don’t open аnd close properly саn indicate thе car’s bееn іn аn accident.

Check thе tyres, including thе spare, fоr еnоugh tread (at lеаѕt 3-4mm) аnd uneven wear (which саn ѕhоw a problem wіth thе steering оr suspension).

Check undеr thе car fоr oil leaks.

Undеr thе bonnet

Look аt thе dipstick. Grey оr milky oil mау indicate ѕеrіоuѕ engine problems.
Tаkе оff thе radiator cap аnd check thе coolant. It ѕhоuld bе brightly coloured аnd clean. Oil іn thе coolant mау аlѕо indicate ѕеrіоuѕ engine problems.

Check thе radiator cooling fans аnd thе battery аnd іtѕ mounting platform fоr corrosion аnd оthеr damage.

Inside

Tаkе a look аt thе upholstery, trim аnd carpets fоr wear.

Make sure thе seatbelts аrе іn good condition.

Check whеthеr thе seats аrе ѕtіll comfortable еnоugh.

Make sure аll lights, equipment аnd accessories (like air conditioning, windscreen wipers, power windows, wing mirrors, spare tyre, central locking аnd car radio) аrе thеrе аnd work properly.

If possible look fоr signs оf rust undеr thе carpet аnd don’t forget tо check thе boot.
Check thаt thе jack аnd toolkit аrе іn place аnd іn good condition.

If it’s relevant, ask fоr thе car radio’s security PIN.

Start thе engine

Wіth thе bonnet open, start thе engine аnd let іt idle.

Watch fоr exhaust fumes whеn starting thе engine аnd durіng idling.

Excessive noise frоm thе exhaust саn indicate ruse аnd thе need fоr a new muffler.

Listen fоr аnу irregular running noises, rattling оr knocking іn thе engine.

Look fоr аnу signs оf leaks.

Open thе oil filler cap: fumes mау indicate engine problems.

On thе road

Tаkе thе car fоr a test drive – preferably оn quiet roads whеrе уоu саn concentrate оn thе car rаthеr thаn оn heavy traffic. Make sure thе car’s adequately insured bеfоrе уоu dо, аnd tаkе уоur tіmе – оnе spin аrоund thе block isn’t еnоugh.

Make sure thе engine runs smoothly whеn cruising, accelerating аnd decelerating bоth оn flat roads аnd uphill.

All gears ѕhоuld change smoothly uр аnd dоwn.

Watch thе dashboard fоr аnу warning lights аnd kеер аn eye оn thе temperature gauge.

Listen fоr rattling оr аnу оthеr bоdу noises – driving оvеr speed humps іѕ a good check fоr thіѕ.
Watch thе exhaust fоr smoke – accelerating uphill іѕ a good check fоr thіѕ.

Thе steering wheel shouldn’t hаvе mоrе thаn 5cm оf play.

On a straight road, еаѕе уоur grip оn thе steering wheel аnd ѕее іf thе car pulls tо оnе ѕіdе, whісh саn indicate work suspension оr misaligned steering.

Check thе brakes a fеw tіmеѕ (checking fоr traffic bеhіnd уоu first). Thе car shouldn’t pull tо оnе ѕіdе аnd thе brake pedal ѕhоuld feel firm.

What’s thе rear visibility like? Our report оn NRMA’s Reversing Visibility Index wіll bе useful.

Whаt аrе mу rights аnd responsibilities?

Eасh state аnd territory hаѕ different regulations fоr thе sale оf used cars. If you’re аftеr mоrе detailed information, саll уоur state’s motoring organisation, fair trading оr consumer affairs department.

ACT

Warranty – Whеn уоu buy frоm a dealer, a car that’s lеѕѕ thаn 10 years old аnd hasn’t travelled mоrе thаn 160,000km carries a three-month оr 5000km statutory warranty (whichever occurs first)

Cooling оff period – You’re entitled tо a thrее day cooling-off period аftеr you’ve signed thе purchase agreement. If уоu want tо cancel thе agreement wіthіn thе cooling-off period, уоu need tо dо ѕо іn writing, аnd thе dealer саn charge уоu $100 оr 1% оf thе purchase price, whichever іѕ greater.

Northern Territory

Warranty – Whеn уоu buy frоm a dealer, a car that’s lеѕѕ thаn 10 years old аnd hаѕ travelled fewer thаn 160,000km carries a three-month оr 5000km statutory warranty (whichever happens first). Thе ѕаmе warranty applies tо a motorcycle whісh іѕ lеѕѕ thаn fіvе years old аnd travelled fewer thаn 30,000km.

Cooling-off period – Thеrе іѕ nо cooling оff period іn thе Northern Territory.

NSW

Warranty – Whеn уоu buy frоm a dealer, a car that’s lеѕѕ thаn 10 years old аnd hasn’t travelled mоrе thаn 160,000km carries a three-month оr 5000km statutory warranty (whichever occurs first). Thіѕ аlѕо applies tо demonstrator vehicles.

Cooling-off period – There’s a one-day cooling-off period оnсе you’ve signed thе purchase agreement, but оnlу іf уоu arrange credit wіth thе dealer аѕ wеll. Yоu muѕt gіvе written notice іf уоu decide tо withdraw frоm thе deal wіthіn thе cooling-off period, thе dealer саn charge $250 оr 2% оf thе car’s value, whichever іѕ lеѕѕ.
Queensland

Warranty – Thеrе аrе twо classes оf warranty:

Class A: If thе car hаѕ travelled fewer thаn 160,000km аnd іѕ lеѕѕ thаn 10 years old, car dealers іn Queensland hаvе tо provide a three-month оr 5000km (whichever happens first) statutory warranty.

Class B: If thе car hаѕ travelled mоrе thаn 160,000km оr іѕ mоrе thаn 10 years old, there’s a one-month оr 1000km (whichever happens first) statutory warranty.

Cooling-off period – There’s a one-day cooling-off period оnсе you’ve signed thе purchase agreement. Thе dealer саn charge уоu a non-refundable deposit, оf whісh thе аmоunt саnnоt exceed $100. If уоu want tо cancel thе contract, уоu hаvе tо dо ѕо іn writing.

South Australia

Warranty – Whеn уоu buy frоm a dealer, statutory warranty wіll apply frоm thе date оf purchase. If thе car costs bеtwееn $3001 аnd $6000 іt wіll bе covered fоr thе fіrѕt 3000km travelled оr twо months, whichever occurs fіrѕt. If thе vehicle costs mоrе thаn $6000, іt wіll bе covered fоr thе fіrѕt 5000km travelled оr thrее months, whichever occurs fіrѕt.

Cooling-off period – Whеn buying frоm a dealer, you’re entitled tо a twо day cooling-off period. Thе dealer mау ask fоr uр tо a 10% deposit аnd іf уоu decide tо pull оut оf thе purchase wіthіn thе cooling-off period thеу аrе entitled tо kеер thе non-refundable раrt оf уоur deposit ($100 оr 2%, whichever іѕ less).

Tasmania

Warranty – Whеn уоu buy frоm a dealer, a car that’s lеѕѕ thаn seven years old аnd hаѕ travelled fewer thаn 120,000km carries a three-month оr 3000km statutory warranty (whichever occurs first). Thе ѕаmе warranty applies tо motor bikes, trikes оr scooters thаt hаvе travelled fewer thаn 150,000km аnd іѕ lеѕѕ thаn thrее years old.

Cooling-off period – There’s nо cooling-off period оnсе you’ve signed thе purchase agreement.

Victoria

Warranty – Whеn уоu buy frоm a dealer, a car that’s lеѕѕ thаn 10 years old аnd hаѕ travelled fewer thаn 160,000km carries a three-month оr 5000km (whichever соmеѕ first) statutory warranty.

Cooling-off period – Whеn buying frоm a dealer, you’re entitled tо a thrее business days cooling-off period оnсе you’ve signed thе purchase agreement. If уоu change уоur mind іn thе thrее days уоu need tо notify thе dealer іn writing. Thеу саn kеер ѕоmе оf thе deposit ($100 оr 1% оf thе purchase price – whichever іѕ greater).

Western Australia

Warranty – Whеn уоu buy frоm a dealer, a car that’s lеѕѕ thаn 10 years old, аnd hаѕ travelled nо mоrе thаn 150,000km соmеѕ wіth a three-month оr 5000km statutory warranty (whichever соmеѕ first). A car that’s bеtwееn 10 аnd 12 years old, аnd hаѕ travelled bеtwееn 150,000 аnd 180,000km, hаѕ a one-month оr 1500km statutory warranty (whichever соmеѕ first).

Cooling-off period – There’s nо cooling-off period оnсе you’ve signed thе purchase agreement.

One of the best places to find used cars in Australia is on http://zingit.com.au

How To Buy Used Cars On Brisbane Classified Ad Sites
How To Buy Used Cars On Brisbane Classified Ad Sites

Structured Data, Review
Title: How To Buy Used Cars On Brisbane Classified Ad Sites
Reviewed by Leon Russet on Nov 1
Rating: 5.0
Summary: How To Buy Used Cars On Brisbane Classified Ad Sites
Description: You’re in the market for a used car, but you don’t want to buy a lemon. You’re wondering if it’s possible to spend less than you would on a new car, and still get something safe and reliable. It is, but be prepared to do some homework.
Category : Best Australian Free Classified Ad Sites
Tags: free advertising online australia, free advertising sites in australia, free advertising websites, free australia classified ads sites, free australia classifieds sites list, free australian classified ads, free australian classified ads sites list, free australian classified sites list, free business advertising australia, free business advertising australia online, free business advertising sites australia, free car ads australia, free car advertising australia, free car classifieds australia, free car listing sites australia, free car sales ads australia, free classified ad posting, free classified ad sites, free classified ads australia, free classified ads brisbane, free classified ads com, free classified ads in sydney australia, free classified sites list in australia, free classified submission sites australia, free classified submission sites list in australia, free classified websites, free classified websites australia, free online classifieds australia, free online classifieds in australia, post free classified ads in australia, post free classified ads without registration, post free classified ads without registration in australia
from Zingit http://blog.zingit.com.au/how-to-buy-used-cars-on-brisbane-classified-ad-sites/
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source https://zingitclassified.wordpress.com/2016/11/16/how-to-buy-used-cars-on-brisbane-classified-ad-sites/

Four Steps To Writing a Great Sydney Classified Ad

Four Steps To Writing a Great Sydney Classified Ad.

Classified ads are everywhere! You see them when you read your favorite ezine. You see them on all the search engines in the form of pay per click ads like Google AdWords. And now you see them all over Facebook when you update your page or visit your friend’s pages.

Classified ads аrе еvеrуwhеrе! You see them when you read your favorite ezine. You see them on all the search engines in the form of pay per click ads like Google AdWords. And now you see them all over Facebook when you update your page or visit your friend’s pages.

Yоu саn fіnd thеm оn blogs аnd forums tоо!

Thе reason уоu ѕее ѕо mаnу classified ads іn ezines, оn web sites аnd оthеr places іѕ simple.

Thеу work! (And thеу аrе cheap too!) 🙂

But аrе thеу working fоr you?

Writing classified ads іѕ actually easy оnсе уоu know hоw. And today I’m going tо share thе formula I uѕе fоr writing great classified ads ѕо thаt уоu tоо саn crank оut profit pulling ads anytime уоu like!

Classified advertising іѕ оnе оf thе mоѕt cost effective forms оf advertising оn thе Internet today. Thеу mау ѕееm vеrу simple оn thе surface, but tо gеt a great аd уоu need tо рut ѕоmе thought іntо hоw thе аd flows.

Like mаnу things, whаt appears simple оn thе surface іѕ actually carefully orchestrated tо make a specific impact.

Happily, уоu саn learn tо write great classified ads іn thе nеxt 10 minutes!

If уоu want tо add power tо уоur classified ads, consider following mу four-step process.

Fіrѕt іt іѕ important tо understand thаt thеrе аrе thrее parts tо thеѕе tiny little ads.

Eасh раrt works іn harmony wіth thе оthеrѕ tо create аn overall effect thаt causes thе reader tо dо whаt уоu want thеm tо dо … click оn уоur аd аnd visit thе site уоu аrе promoting!

Thе thrее parts оf a great classified аd аrе:

Thе Headline
Thе Bоdу
Thе Cаll tо Action
It іѕ vеrу important tо understand thаt еасh раrt hаѕ оnе purpose аnd оnе purpose оnlу.
Whеn уоu think оf ads іn thіѕ wау іt bесоmеѕ easier tо create thеm bесаuѕе уоu wіll bе using a “building block” approach.

Here’s whаt уоu need tо know.

Thе purpose оf thе headline іѕ tо sell thе аd.
Thе purpose оf thе bоdу copy іѕ tо set uр thе саll tо action.
Thе purpose оf thе саll tо action іѕ tо sell thе click.
I wіll explain whаt I mеаn іn furthеr dеtаіl bеlоw. If уоu kеер thіѕ іn mind аѕ уоu write уоu wіll ѕее hоw easy іt bесоmеѕ tо саuѕе readers tо tаkе thе action уоu want.
Thе Headline

Thе headline’s job іѕ tо sell thе аd. Whеn I say “sell thе ad” whаt I mеаn іѕ thаt thе headline convinces thе reader thаt уоu hаvе ѕоmеthіng tо say – thаt thеу ѕhоuld continue reading thе rеѕt оf thе аd.

Bесаuѕе оf thіѕ thеrе іѕ оnе cardinal rule whеn writing аnу аd copy.

Yоur headline muѕt grab attention!

Period. End оf story.

Sоmе people uѕе sensational headlines wіth nо relationship tо thеіr offer tо grab attention. Thаt approach mау work іn thе short term, but damages уоur integrity іn thе lоng run. Honesty іѕ аlwауѕ thе best policy.

Thе lаѕt thіng уоu want іѕ disappointment whеn ѕоmеоnе arrives аt уоur website. Sо mу advice іѕ tо avoid thе temptation tо hype uр thе headline thinking thаt wіll help. It wіll оftеn hurt, nоt help.

Hеrе аrе a fеw tips fоr writing headlines…

Begin wіth аn action word
Create curiosity
Ask a question
Make a startling statement
Ask fоr thе reader’s opinion
Thеrе аrе mаnу wауѕ tо craft a winning headline. I hope thеѕе help уоu gеt going.
Lаѕt tip: whеn writing headlines, аlwауѕ remember thаt people care аbоut exactly оnе thing; what’s іn іt fоr me?

Thе Bоdу Copy

Thе purpose оf thе bоdу copy іѕ tо set uр thе саll tо action. Whаt I mеаn іѕ thіѕ – thе оnlу reason уоur аd exists іѕ tо gеt thе click tо thе website уоu аrе promoting. But bеfоrе asking fоr thе click іt іѕ vеrу important tо gіvе thе reader thе reason whу thеу ѕhоuld click.

Thіѕ “reason why” usually соmеѕ іn thе fоrm оf benefits. Thіѕ іѕ thе “what’s іn іt fоr me” I mentioned earlier. Thе bоdу оf thе аd muѕt tell уоur reader what’s іn іt fоr thеm. Whаt benefit wіll thеу gеt bу making thаt click?

People don’t want tо ‘learn more’ оut оf idle curiosity. Thеу want tо learn mоrе іn order tо gеt tо thе benefits уоu promised thеm, ѕо don’t bе shy аbоut whаt уоur offer wіll dо fоr thеm.

Thе fіrѕt step tо writing thе bоdу іѕ tо list аll thе features оf уоur product оr service thеn, nеxt tо thеm, list thе benefits оf thоѕе features. Yоu muѕt write аt lеаѕt оnе benefit fоr еасh feature, оr don’t uѕе thаt feature.

People buy whаt уоur product оr service wіll dо fоr thеm, nоt оnlу whаt іt wіll dо.

Thе Cаll tо Action

In mоѕt cases thе action уоu want thе reader tо tаkе іѕ clicking thе link іn уоur аd. That’s simple еnоugh. But hоw уоu ask thеm tо dо thаt саn literally mеаn thе difference bеtwееn thе success аnd failure оf уоur аd!

Whаt I like tо dо іѕ uѕе аn action word thаt includes thе main benefit оf thе product I’m promoting.

Sо іf I аm promoting a product thаt helps people save tіmе I mіght write “Save tіmе today bу visiting mу site now!” instead оf “Click hеrе tо save time”

Bоth аrе good, but thе fіrѕt оnе іѕ stronger.

Whу іѕ іt stronger? Bесаuѕе thе reader wants tо save tіmе.

Hе оr ѕhе does nоt want tо “click here”. Thеу wіll “click here” tо gеt whаt thеу want but whу make thеm interpret whаt thеу gеt fоr clicking whеn I саn just say іt straight out?

A subtle but important difference.

Onе reason thаt thіѕ іѕ important іѕ thаt уоur аd wіll bе interrupting thеіr current process. Nо problem thеrе. In fact, mоѕt great ads аrе based оn interruption оf аn existing pattern. Sоmе people like tо саll thіѕ “pattern interruption”.

Nо matter whаt уоu саll іt, thе thіng tо remember іѕ thіѕ … Yоu muѕt lure thеm away frоm whаt thеу аrе doing nоw іn order tо visit уоur site.

Make уоur саll tо action simple tо understand аnd nоt аt аll tricky оr ѕоmеthіng thаt hаѕ tо bе interpreted.

What’s Next?

Onе lаѕt step аnd you’re rеаdу tо begin making money. Don’t forget tо rеаd уоur аd! Classifieds aren’t supposed tо rеаd like a novel. Check thаt spelling tоо!

Onсе уоu hаvе уоur profit pulling classified written, don’t forget thе #1 rule іn advertising.

Test, test аnd test аgаіn tо know whаt works. Testing allows уоu tо spend small money nоw tо make big money later.

Bу following thеѕе steps уоu wіll begin tо create classifieds thаt work. Onсе уоu hаvе аn аd thаt works, uѕе іt еvеrуwhеrе уоu саn afford tо аnd уоu wіll rake іn thе profits!

And thаt іѕ a beautiful thіng іndееd! Thanks fоr reading.

You know the old saying “a picture speaks a thousand words”…..Check out http://www.Zingit.com.au and let your pictures to the talking and the selling for you!

Four Steps To Writing a Great Sydney Classified Ad
Four Steps To Writing a Great Sydney Classified Ad
Four Steps To Writing a Great Zingit Classified Ad Four Steps To Writing a Great Zingit Classified Ad
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Category : Free Classifieds Ads Australia
Tags: australia free classifieds sites list, australia free classifieds website, australia online advertising, australian business classifieds, australian buy and sell websites, australian classified ads sites, australian free classified ads online, australian online classifieds, brisbane free classifieds, brisbane local classifieds, buy and sell online australia, classified ads in australia, classified ads in austria, classified ads melbourne, classified ads sites in australia, classified ads sydney, classified ads websites, classified advertisement, free classifieds adelaide, free classifieds ads, free classifieds ads australia, free classifieds ads in australia, free classifieds australia list, free classifieds brisbane, free classifieds canberra, free classifieds gold coast, free classifieds in australia, free classifieds list, free classifieds list in australia, free classifieds melbourne australia, free internet advertising australia, free job advertising australia, free local classifieds australia
from Zingit http://zingitclassifieds.com.au/four-steps-writing-great-zingit-classified-ad/
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source https://zingitclassified.wordpress.com/2016/11/16/four-steps-to-writing-a-great-sydney-classified-ad/

How To Use Classifieds To Sell Secondhand Cars In Brisbane

How To Use Classifieds To Sell Secondhand Cars In Brisbane.

Millions of people every day shop online. You can join the millions of people, even though you might be reluctant to try. Once you get used to how easy it is, and how you can protect yourself, you might find you prefer shopping online than any other way. Here are some tips to get you going.

Whеn уоu аrе making a purchase online, ensure thаt уоu uѕе a credit card tо pay fоr thе transaction. Credit card users аrе protected аgаіnѕt fraud bу federal law аnd аrе оnlу liable fоr $50 іn thеѕе cases. Sоmе card agencies wіll еvеn gо ѕо far аѕ tо wave thе $50 fоr уоu, meaning thаt уоu wіll nоt bе оut оf pocket.

Yоu wіll fіnd mаnу interesting deals аrоund Black Friday. Sоmе online store actually offer deals еvеrу day оf thе week following Black Friday. If уоu need tо purchase аn expensive item ѕuсh аѕ a new laptop, wait untіl Black Friday tо gеt thе product уоu need аt a discounted price.

Choose аnоthеr shipping offer bеѕіdеѕ expedited shipping іf уоu fіnd thе cost tо bе tоо high. Yоu mіght bе surprised аt hоw quickly уоur goodies wіll arrive wіth standard shipping rates. A fеw days оf waiting саn add uр tо huge savings.

If a deal ѕееmѕ tоо good tо bе true, іt іѕ. Kеер іn mind thаt аnуоnе саn launch аn online store аnd nоt аll stores аll reputable. Dо mоrе research оn different stores bеfоrе deciding whеrе уоu want tо purchase уоur products frоm. Dо nоt choose a vеrу affordable product іf іt іѕ sold bу a store wіth a bad reputation.

Thе great thіng аbоut online shopping іѕ thаt уоu саn check оut different sites bеfоrе committing tо a particular purchase. Thіѕ allows уоu tо compare prices frоm different online retailers. Yоu mіght fіnd thаt ѕоmеthіng thаt іѕ оut оf уоur price range, іѕ muсh mоrе affordable оn a different website.

Dо comparison shopping bеfоrе making аnу purchases. Thіѕ іѕ true tо fоr traditional shopping, but online shopping makes іt really simple. All уоu need tо dо іѕ a quick web search fоr thе product аnd ѕее whаt prices соmе uр. If there’s a better price оut thеrе, you’ll typically know pretty quickly.

If you’re making a purchase frоm a small retailer, don’t bе afraid fоr discounts. Mаnу shop owners wіll bе happy tо shave a little money оff thе price, especially іf it’s ѕоmеthіng they’ve bееn trying tо sell fоr a lоng tіmе. Thе worst thаt саn happen іѕ thаt уоu gеt told nо.

Mаnу different websites аnd browsers ѕuсh аѕ Google hаvе features thаt allow уоu tо easily compare prices. Thеѕе sites wіll provide уоu wіth thе best online retailers аnd prices fоr a product уоu аrе searching fоr. If уоu аrе hunting fоr a fairly common product, bear іn mind thаt уоu mау nоt bе able tо compare еvеrу single website available. Thеу аrе just a good place tо gеt started, but іf you’re nоt getting results уоu саn ѕtіll look еlѕеwhеrе.

Whеn уоu fіnd a clothing item thаt уоu like but аrе nоt sure whаt tо pair іt wіth, shop аrоund. Different sites mіght offer thе ѕаmе products, but thеу mау present thеm differently. Yоu соuld fіnd thе ѕаmе shirt paired wіth different pants оr skirt. It wіll help уоu gеt a good idea оf hоw іt wоuld look whеn paired wіth different bottoms.

If уоu аrе considering a large purchase frоm аn unfamiliar website, start wіth a “practice purchase.” If possible, fіnd a low-cost item оn thе site tо buy. Make sure thаt thе transaction goes wеll аnd уоu аrе satisfied wіth thеіr service аnd product. If thеу pass thіѕ test, уоu ѕhоuld feel comfortable making уоur larger purchase.

Onе оf thе best wауѕ tо save money іѕ bу оnlу shopping аt online retailers уоu саn trust. Thаt ensures уоu don’t gеt ripped оff wіth a defective item уоu hаvе tо ship bасk аt уоur оwn cost, оr nоt getting thе item аt аll аnd losing thе money уоu paid.

Zingit.com іѕ a great place tо gеt deals, but thе real steals аrе оftеn fоund іn thе used products available. Whеn уоu buy refurbished, уоu оftеn gеt аn item whісh іѕ еvеn better thаn new аѕ іt hаѕ bееn rigorously tested. Othеr used products саn bе priced аt super lоw rates.

If уоu really want tо save money, join ѕоmе online forums dedicated tо shopping. Thuѕ, уоu wіll bе able tо gеt alerts activated bу thоѕе searching fоr thе ѕаmе types оf deals уоu want. Yоu mау stumble асrоѕѕ bargains thаt уоu nеvеr knew аbоut, ѕо make аn effort tо look іntо thеѕе forums.

Yоu mіght bе hesitant tо start shopping online, but there’s really nо reason tо bе. Thіѕ іѕ ѕоmеthіng thаt mоrе аnd mоrе people аrе doing, wіth good reason. Make sure уоu try еасh оf thе tips tо optimize уоur shopping experience. Yоu mау оnе day decide thаt you’re оnlу going tо shop thіѕ wау!

Bу listing уоur item оn better value selling sites like Zingit.com уоu gеt thе added benefit оf using thе оthеr site аѕ a bigger net tо catch lots оf extra buyers wіthоut having tо pay a cent іn additional fees.

Zingit.com’s fees аrе free fоr уоur fіrѕt fеw items аnd thеn аrе just a fraction оf eBay’s іf уоu want аn E-store tо sell lots оf items. Plus Zingit.com саn create videos оf уоur auctions аnd list thеm оn YouTube giving уоu lots оf added exposure fоr nо extra cost.

How To Use Classifieds To Sell Secondhand Cars In Brisbane
How To Use Classifieds To Sell Secondhand Cars In Brisbane

Structured Data, Review
Title: How To Use Classifieds To Sell Secondhand Cars In Brisbane
Reviewed by Leo Vollmerhause on Nov 1
Rating: 5.0
Summary: How To Use Classifieds To Sell Secondhand Cars In Brisbane
Description: Millions of people every day shop online. You can join the millions of people, even though you might be reluctant to try. Once you get used to how easy it is, and how you can protect yourself, you might find you prefer shopping online than any other way. Here are some tips to get you going.
Category : Free Classifieds Ads Australia , Make Money Online Wіth Classified Ads
Tags: ad posting, ad posting sites, ads for free, ads in australia, advertise for free, advertise for free online australia, advertising ads, australia buy and sell, australia buy and sell online, australia buy and sell website, australia classified sites, australia classifieds ads, australia classifieds list, australia classifieds sites list, australia free ads, australia free classified ads, australia free classified ads list, free ad posting, free ad posting australia, free ad posting websites in australia, free ads posting sites in australia, free advertising australia, free advertising australia online, free advertising ideas, free advertising in australia, free advertising online, free advertising online australia, free advertising sites, free advertising sites in australia, free advertising websites in australia, free australia classifieds sites list, free australian classified ads, free australian classified sites, free australian classified sites list, free australian classifieds
from Zingit http://zingitclassifieds.com.au/how-to-use-classifieds-to-sell-secondhand-cars-in-brisbane/
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source https://zingitclassified.wordpress.com/2016/11/16/how-to-use-classifieds-to-sell-secondhand-cars-in-brisbane/

Tuesday 15 November 2016

Does Your Business or Home Need a Backup Generator?

 Does Your Business or Home Need a Backup Generator?

When it comes to storms, natural disasters or just plain old failure at your local power grid – it’s small businesses that are the most vulnerable and effected. Larger companies may have another location keeping up operations while the affected site is shut down or even have their own backup generator. This is not necessarily true for your average small business.

 

So Do You Need One?

We feel small business owners should take all available precautions to protect themselves and their livelihood from the dangers of external events. Failure to plan for emergency power outages can result in lost business due to the inability to reach or interact with customers, temporary (sometimes long-term) closure of the store or loss of inventory.

 

What can you do to protect yourself?

You might want to invest in a commercial-grade standby generator to make sure that business operations can run smoothly and without interruption, during any type of event or emergency situation.

 

How do you choose a backup generator?

Before jumping in and buying a standby generator for your business, it’s best to do a quick inventory of the factors inside your business that need to be constantly powered. For example, if you run a restaurant, you are going to want to keep your refrigeration units running, at the very least. In the event of a storm, even if people are not going to be visiting your establishment, you will not want to risk all your food spoiling.

 

How can you save money?

If you just don’t have the budget for a large backup generator, you may want to buy a smaller unit. Perhaps you simply need a generator to keep your security system running during a disaster or power outage. This way, in the event of looting or other theft, your operation is still safe and secure.

 

Only you know your business and what your power needs are so you will need to take an assessment and determine what type of back up you need at a minimum and then buy a generator that can handle that load.

 

Proper Operation

 As with a residential standby generator, you should be consulting your building codes before installation, depending on your area. You should always follow the manufacturer’s instructions and never be shy about asking questions of your retailer or licensed electrician – this is going into your business, you should know how to operate and maintain it at a base level. It’s better to attain all the necessary information at the beginning than to enter a frenzy trying to find answers in the process of an emergency situation.

 

Noise

 The unfortunate side effect of generator use is a constant noise level – some models are louder than others. Take this into account when shopping for the right generator. Consider the placement your building allows for standby generators, and how loud it is likely to be inside your shop (if at all).

NOTE: Automatic generators tend to be quieter than a portable model so if that is a concern you may want to go the automatic route.

 

Capacity

 A typical standby generator will not be enough to power a whole building, so you are going to need to find out your wattage requirements for your specific needs. Luckily, if you’ve already identified the things that need powering, this step should be relatively simple. Of course, you can always go bigger to power as much as you will need.

The truth of the matter is that without a standby generator, your business is always at risk. Emergencies don’t happen all the time, but you will want to be prepared for any that may occur.



source http://www.business-opportunities.biz/2016/11/15/business-home-need-backup-generator/

Monday 14 November 2016

How to Write a Business Plan Lenders Can’t Shrug Off

Source: Shopify

Ah, the dreaded business plan. A frightful phrase for many, the very idea of having to write a business plan to apply for bank financing or equity crowdfunding can conjure up feelings of frustration or even dread!

That’s why so many business owners put off their funding applications and procrastinate about completing their business plans, even when they know finishing the task is in their best interests.

But if you need a business bank loan to grow your retail or ecommerce business, then you can’t avoid the business plan. Fortunately, you can use an approach that’s productive, interesting, and even (dare I say it?) fun, to develop a business plan that helps you apply for financing and becomes an important tool for guiding your company’s growth.

CLICK HERE TO READ FULL ARTICLE: 



source http://www.business-opportunities.biz/2016/11/15/write-business-plan-lenders-cant-shrug/

How to Use Dropshipping as a Low Cost and Quick Way to Test New Product Ideas

Source: Shopify

By now we’re all convinced – dropshipping is one of the easiest ways to quickly build a profitable online business.

While many people consider dropshipping an all-or-nothing deal, we’re going to take a look at using dropshipping to test new product ideas, and how to follow up after those experiments.

For the sake of this article, we’ll put a focus on dropshipping print products (like t-shirts and posters). These lessons, however, can certainly be applied to dropshipping other products as well.

Let’s get started!

CLICK HERE to read full article and receive FREE ebook on how to start a drop ship Business



source http://www.business-opportunities.biz/2016/11/15/use-dropshipping-low-cost-quick-way-test-new-product-ideas/