4 Tips on What Customers Expect From Your Online Business

4 Tips on What Customers Expect From Your Online Business

 

So you have got your business premise – a strong product or service with a unique selling point. You have produced your business plan and registered it with its official name. The next step is building up a strong customer base to maintain the longevity of your online business. Here’s a look at what you can do to meet the expectations of your customers because it is important that you do.

 

Website

Your online store should be a reflection of the product or service that you are offering. A stylish and functional website that is easy to navigate will give your business a professional feel and promote a sense of trust in your business.

Ensure that your site is mobile-friendly as statistics show that 80% of internet users own a smartphone and it is the second most popular device used to search the internet, after a PC/Laptop.

 

Utilise Social Media

By increasing your presence on social media you can increase brand awareness and loyalty, while keeping an eye on your competitors. It will also allow you to engage with customers directly and gain some valuable insight into what they want – ultimately helping you make smarter business decisions.

Reputation

The most important factor in ensuring the longevity of your business is to build up a good reputation. This is vital as 92% of consumers trust recommendations from other people, even if they don’t know them personally.

The first step is to make sure your product or service is reliable and high-quality as this will promote brand loyalty, repeat business and word of mouth recommendations.

If you are selling a product, it is important that you use a reliable and fast delivery service so that your customer receives the product quickly. A same day delivery service, such as the one offered by TNT, will give you a strong competitive edge.

 

Security

Last but not least, make sure that your company is safe from theft or hacking. Add password-protection onto every device and make sure that hard disks on laptops are encrypted so that information cannot be taken if your device is stolen.

Pick a safe and reliable digital payment option for your website. The industry standard is PayPal, but do some research into which option will best suit the needs of your business.

 

These are the basics that a customer will expect from an online business so it’s important that they are taken into account when you’re in the process of setting yours up. Ensuring a quick and easy process to purchase your product and excellent customer service such as a fast delivery, will make all the difference to your online b

source http://www.business-opportunities.biz/2016/10/28/4-tips-customers-expect-online-business/