Why You Should Create Content That Answers Readers’ Questions

Why You Should Create Content That Answers Readers’ Questions

Whether you’re writing a post for your blog or creating content for a new marketing brochure, it pays to answer your readers’ questions.

Most business writing falls into the category of expository writing. In other words, whatever you’re writing centers on a main idea. Furthermore, within the piece you’ll include data and reasoning that support your main idea. Finally, you’ll wrap it up with a conclusion that summarizes your main point.

For example, if you’re writing a business letter to a vendor, your main idea could be that you want this vendor to give you better prices. You’ll include data about what you’ve paid in the past and how often and how much you have purchased from them. You might write a sentence or two about current rates for similar products from other vendors.

You might try to anticipate any of the vendor’s possible objections to your request. Then you would address those possible objections in your letter as well.

If you’re not a good writer yourself, you might hire a writer to write the letter for you. However, even if you hire someone, you’re going to want to know what to ask for and how to evaluate any writing you pay to have done.

Here, we discuss the basic questions readers will ask as they read your brochures, your blog posts, or your business letters.

 

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“What?”

“What?” is the first of your readers’ questions that you need to answer in any writing.

This is pretty straightforward and self-explanatory. What are you writing about? You need to answer this question within the very first paragraph. Moreover, in most business writing, you need to be succinct. That is, the answer to this question should not take up much more than a third of the piece, whatever it is.

 

“How?”

Next, you’ll want to answer the question, “How?” In this section, you’ll bring in any counterarguments, again keeping your writing brief. Be careful not to overemphasize this section, as you don’t want to muddy the main point you’re trying to make.

 

“Why?”

Finally, your blog post, brochure or letter needs to answer the question, “Why?” In our initial example of the business letter to your vendor, the reason why you’re writing may well be implicit. However, if you feel the need, you might expand on your reasons for asking for a price cut. Perhaps you have been this vendor’s customer for several years and have ordered thousands of dollars’ worth of product from them. As you point that out in your letter, you strengthen your argument for why they should now give you a break on pricing.

On the other hand, if you should neglect to answer this question, you’ll only leave your readers scratching their heads. And if you leave them confused, you might as well not have bothered to write at all.

 

 

Conclusion

Whatever you’re writing for your business—or paying to have written—needs to be effective. And in order to be effective, it must answer your readers’ questions: what, how, and why.

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