Base Your Marketing Choices on Cost-Effective Solutions

Cost-effective marketing solutions can communicate the substance of your business and put you on the road to success.

For example, a focus on content marketing doesn’t have to be a huge expense. But it can give your business a much-needed boost. Just focus on providing quality content and the results are sure to follow.

When you upgrade your online content marketing to maximize SEO (Search Engine Optimization), you can be sure that you’re making the best use of your marketing budget. Such a strategy will give your business the cost-effective, long-reaching advertising it deserves. Additionally, you can employ SMO (Social Media Optimization), guest-blogging, and Google Reviews.

 

RELATED ARTICLE: MARKETING FOR NON-MARKETERS: GET GOOD AT IT BY LEARNING TO LOVE IT

 

Cost-Effective Marketing Solutions Maximize Return on Investment

Many business owners allow costs to restrict their marketing strategies, but this doesn’t have to be the case.

Often, a single marketing expense can yield multiple benefits, maximizing effectiveness and return on investment (ROI) while minimizing the financial outlay. It might take you a few trials and errors to find your balance with this strategy, but by using your imagination and being creative you’ll eventually produce the results you’re after.

 

Expensive Architecture Versus Cost-Effective Architecture

Here’s an analogy that illustrates these points. You could purchase a top-of-the-line structure for your business’s base of operations. You’ll have all the modern amenities, the comforts required to make the daily grind less difficult to bear and prime construction designed to stand the test of time.

Going this route will provide some cushy pluses, to be sure, but will the additional expense ultimately yield the advantages your business could most benefit from?

Alternatively, you could take a completely different route. You could decide that substance beats style in the long run. In this case, you might consider prefabricated options for your business’s home base.

According to FidelitySteel.com, a maker of prefabricated metal buildings, “Any building that has been engineered or fabricated in a factory before shipment can be referred to as classic, pre-engineered, prefabricated, or prefab.”

Consider the advantages:

1. Prefabricated buildings are relatively inexpensive.

For example, aircraft can be stored in expensive buildings, and in most airports they are. However, some airports use less expensive options which essentially do the same job. Some of the best aircraft hangars are of the prefabricated variety. This is a cost-effective solution that additionally has great longevity.

 

2. Prefabricated buildings are constructed to withstand the elements.

Some even have an aerodynamic design known to stand the test of time. After all, Antarctica’s bases are mostly prefabricated structures.

Do you see what we’re getting at here? When it comes to architecture for your business, you have plenty of options. Some of those options are better than the most expensive ones—at a fraction of the cost.

 

You’ve Got to Work up to Rocco Moto Status

Marketing likewise benefits from substance over style. For evidence of this principle, just think of a Tommy Hilfiger ad.

For another example, take Rocco Moto, which produces designer clothes. As part of their branding efforts, this business employs top-tier, ultra-stylish—and most likely ultra-expensive—marketing. Ironically, though, their marketing choices limit their market. Only a select few can afford a pair of pants that cost as much as a low-end computer.

If you want your offerings to be available to a wider market than theirs, you’ll need to price your goods and services accordingly. In this way, the price itself acts as a marketing attraction. While your business is gaining traction in the marketplace, you’ll want to depend on other cost-effective marketing options, too.

After a while, once your business has gained enough momentum, you might choose to turn to high-end marketing for promoting, say, your new designer line. Perhaps you could even market that line under a new, trendier name that ropes in more affluent clients.

In other words, by employing cost-effective marketing solutions, at least in the beginning, you might just find that you can have your cake and eat it, too.

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